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Colors are an essential part in everyone’s life. We live as well as dream in colors. In a way, color adds to our life, making it more beautiful. However, did you know that different colors can have different impacts on your moods or behavior?

For example, imagine you are walking into a room that is painted in yellow. Now imagine walking into a room that is painted with the color black. Chances are, they both coaxed very different emotions from you. Color psychology attempts to answer the question ‘what impact does color have on human behavior?’

  • Another interesting fact is that color psychology is also associated with the choices that you make in your everyday life!

  • Color psychology helps us understand more about an individual’s preferences, which is probably where the infamous quote “they are showing their true colors now” arise, as it means that their true personality is coming out, as compared to the fake behavior that was displayed before.

  • It is also important to note that the impact color has on our behavior can also stem from cultural and personal beliefs.

Let’s now see the impact different colors have on our behavior, as well as what it can possibly say about your personality!


  • Why is it that red is associated with emotions like love and passion, but at the same time associated with violence? Colors can often elicit different emotions from people.

  • Red is a color that radiates energy, which also associates it with ambition as well as the determination to achieve a goal. However, red is also a signal of danger, which is why it is often used in signs such as ‘stop’.

  • If you are attracted to Red, it is likely that you are an energetic, assertive person who loves taking risks.

  • Let us take the example of red - what company comes to your mind when you visualize red? Is it McDonalds or Coca Cola? Since red is associated with energy as well as a sense of hunger, many fast food companies tend to use this color in their logos.

  • As we have already seen, colors are extremely important in safety, which is why there are 3 different colors in a traffic signal, each inducing different responses that help prevent accidents.


  • Did you know that blue is the world’s favorite color? This is probably so because blue is known to represent a sense of responsibility and reliability, as well as a sense of calmness.

  • How do you feel when you are staring at a cloudless sky, or if you are admiring the calm waves of the ocean? Chances are that you are engulfed with peace and calmness, which is exactly what blue stands for.

  • However, it is also a strong color in the corporate world as it helps build a sense of consumer loyalty (which also explains why organizations like Facebook and Ford use blue in their logos).

  • If you are a person who is attracted to blue, you are probably a trustworthy person, probably lacking in areas of spontaneity and impulsivity. You may also be slightly stubborn in your ways, but are sensitive and empathetic when people from your close circle need you.


  • According to color psychology, purple is a color that is associated with attaining harmony and peace of mind.

  • However, don’t be fooled by the magical vibes that this color radiates! Purple has also been associated with power and royalty since the olden days, where, in some places, only royalty were allowed to wear clothes in purple.

  • On the other hand, it can also provide a link between the physical and the spiritual world, while also being a symbol for wisdom and bravery.

  • Brands like Cadbury and Yahoo have used this color as it represents traits like leadership and faith. If you are drawn to this color, you are likely to be an introverted, gentle soul who displays great empathy.


  • Back is a color that is usually linked to mystery, power and control. It is also a symbol of authority, which can make it an extremely intimidating color. Think about the robes that judges wear, or the color of suits worn in an important meeting. Black is a color that radiates power and authority.

  • However, it can also portray negative traits such as anger and, in many instances, sadness and grief (for example, people wear black in funerals).

  • The color’s portrayal of strength and elegance is one of the reasons why various brands like Adidas and Sony use it in their logos.

  • People whose favorite color is black will likely portray personality traits that are similar to an authority figure (such as power, intimidation).

  • Most people assume that they are in complete control of their life (even if it's not true), while they simultaneously have an air of sophistication.


  • While green can often symbolize life (think of the beauty of nature, the peace and calm you feel when you go to the mountains), it can also stand for negative emotions like envy and materialism.

  • Green is an extremely calming color, so much so that even doctors often use green to decorate their offices so that the patients can have a sense of calm before procedures or diagnosis.

  • Green is responsible for feelings of security, refreshment and rest (think about lying surrounded by trees in a beautiful forest - it will lead to a sense of calm).

  • People who love green have a tendency to be calm, cool and collected, with an interest in seeking our knowledge from various sources by continually asking questions. This trait is extremely beneficial for researchers, who seek to find out answers to the various questions held by the universe.


  • When we think of yellow, we might probably come up with words like cheerful or optimistic. However, yellow is also a color that can induce anxiety in people, as well as developing a sense of criticism (both towards others as well as to themselves).

  • Even though in many cultures yellow is seen as a sign of happiness, in Egypt yellow is also a sign of mourning, whereas in Japan it is a symbol of courage. Yellow is also seen as a sign of caution, as it is widely used for this purpose due to its visibility (for example, it is easier to observe a pedestrian crossing if it's yellow as compared to white).

  • People who prefer yellow are usually fun-loving people who have a cheerful aura around them, but who also tend to have smaller friend groups. They also possess exceptional analytical skills.

Where is color psychology used if it has not been tested scientifically?

  • Well, even though there is no solid ground to prove the various effects of color psychology, many brands have been using it for a while now when it comes to advertising. In fact, that is one of the most popular areas where color psychology is applied!

  • Recent research has also shown us that the different colors used in the brand (mostly in logos and popular advertisements) can have a significant impact on the thoughts of a consumer while they are shopping (upto 85%!). This is because over 90% of the customers choose products mostly based on colors!

Thus, we can see that colors have a profound effect on our behavior without us even knowing! What does your favorite color tell us about you?

We know that there might be questions that are coming to you regarding color psychology and your curiosity has been increased! Do not worry because we at Ekakivedam are going to satisfy you with different topics and interesting facts related to colors and color psychology!

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